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How It Started

LI-NING

Li-Ning is the Chinese leader in athletic apparel and footwear, rooted in the vision of its founder and namesake, the champion gymnast,
Mr. Li-Ning.

He founded the company in 1990 with the simple goal of providing Chinese athletes a national brand to wear on the world stage of the Olympics — historically one of the West’s rare portals into authentic Chinese culture.

WAY OF WADE