About Us
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Ghodratollah Abbas Shoja

Chairman's Message

It has been a privilege to be involved in the fast developing retail scenario of the region in the last few decades.

White Pearl Fashion LLC was founded with a strong vision and great sense of commitment to provide the best of service in the retail wholesale operating sector. Our pride lies in the core values that were always deeply rooted to the excellence of our work, the expertise of our team, the progress of our company, and the continuous effort to contribute to a better tomorrow. I believe, the future is always under construction as the possibilities are endless.

What we do

The company founders were part of Brooks Middle East and have since launched a number of world class footwear brands into the region including Skechers, Diesel footwear, Nautica, Xoxo, Pony and many more.

Strong annual sales, year on year growth, expansion into multiple countries coupled with experiences and countless success stories have given the founders a strong reputation and success establishing an organization that can work with multiple brands which are catered to the varied and ever changing consumer trends in the region.

Our Profile

Our mission is to build and sustain loyal customer relationships by providing the best through a wide selection of choices, great service and excellent value to all those communities in which we operate thereby adding quality to life.

Our vision is to be a leading and most trusted provider of quality goods and services in the distribution industries in the Middle East. We aim to become one of the fastest growing distributors, and operate with the distribution channels & reach all parts of the countries in the region.

Integrity: We always strive to do the right thing, even when no one is looking, value honesty, transparency and a commitment to doing what’s best for our clients, customers, team-mates and company.

Growth: the growth of a company follows the professional growth of our employees. Valuing growth means that you have the drive to continuously improve both yourself and your company. We aim to provide an environment that fosters personal and professional development.